Buh-Bye Circuit City…

Circuit City to Liquidate

I studied Circuit City in management and cost accounting. They have been the model in several case studies and were featured in the book Good to Great. They’ve been touted as the model for retail success and forward thinking leadership in their management team.

So when I hit the article above, I was reminded of a comment made by one of Dick Marcinko’s team members in Real Team: Rogue Warrior. He said something to the effect – we ran into trouble when we started to believe our own press, we didn’t believe that we needed to train as hard anymore. This little niggle in the back of my head wonders the same about Circuit City.

I’ve shopped at Circuit City. However, I feel more comfortable at Best Buy. Let’s face it, I don’t buy electronic components often. But I may walk in to browse for a movie or look for a game for the kids. Circuit City didn’t have a lot of that selection, or if they did, I couldn’t find it the way I can at Best Buy. Circuit City was just too “geeky” for a non-techie like me. I felt lost in the store.

I wonder if that was part of the problem?

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1 Comment

  1. Crystal

     /  January 19, 2009

    Couldn’t be just that. My DH is on a lot of “geeky” newslists and they all say they never shopped there either due to the lack of selection and poor layout.


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